Purple Style Labs Limited

• Lease Liabilities: PSL Retail & lease costs – ₹371.13 crore

• Sales & Marketing: Brand building & customer acquisition – ₹138.90 crore

• General Corporate: General business needs – Balance proceeds

Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS). It offers curated luxury fashion across womenswear, menswear, jewellery, accessories and kidswear, with a strong focus on wedding and occasion wear. As of March 31, 2026, the Company sourced products from 1,109 active designer brands, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.

The Company operates through Experience Centers, its website and mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers across India, London and New York. During Fiscal 2024–2026, it served over 200,000 unique customers and recorded ₹7,215.62 million in Total PPUS GMV in Fiscal 2026, with an average order value of ₹75,504.88.

With a growing international presence across the US, UK, Middle East, Australia and other markets, PPUS connects customers with Indian luxury fashion while enabling designers to expand their reach without building independent retail and distribution networks. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, and had 1,266 permanent employees as of March 31, 2026.