PURPLE STYLE LABS LIMITED
₹ 546 - ₹ 575
31-Aug-2026 - 02-Sep-2026
₹ 14950.00

/ 26 Shares

PURPLE STYLE LABS LIMITED

31-Aug-2026 - 02-Sep-2026

₹ 546 - ₹ 575

Price Band

₹ 14950.00

Minimum Investment

26

Bid Lot

11,826,086

Shares

  • Face Value - ₹ 10/- Per Share

  • Listing at NSE BSE

  • 45,484 Application Required in Retail for 1 Time.

  • Registrar : KFin Technologies Limited

IPO Details

Fresh Issue of Equity Shares aggregating up to RS 680 Cr

Category % Shares/Amount
QIB 75% 8,869,566 Shares RS.510.00 CR
HNI 1 5% 591,304 Shares RS.34.00 CR @ 1624 FORM 1X
HNI 2 10% 1,182,608 Shares RS 68.00 CR @ 3249 FORM 1X
Retail 10% 1,182,608 Shares RS.68.00 CR @ 45485 FORM 1X

BRLMs: Axis Capital, IIFL Capital Services

Application Require for 1 Time

Retail (Upto 2 Lakh) HNI (2 Lakh to 10 Lakh) HNI (Above 10 Lakh)
45485 FORM 1X 1624 FORM 1X 3249 FORM 1X

IPO Lot Size

Category Lots Shares Amount
Retail (Upto 2 Lakh) 1 26 ₹ 14,950
Retail (Upto 2 Lakh) 13 338 ₹ 194,350
S-HNI (2 Lakh to 10 Lakh) 14 364 ₹ 209,300
S-HNI (2 Lakh to 10 Lakh) 66 1716 ₹ 986,700
B-HNI (Above 10 Lakh) 67 1742 ₹ 1,001,650

IPO Timeline

  • Open Date

    31-Aug-2026

  • Close Date

    02-Sep-2026

  • Basis of Allotment Date

    03-Sep-2026

  • Initiation of Refunds

    04-Sep-2026

  • Credit Shares to Demat A/c

    04-Sep-2026

  • IPO Listing Date

    07-Sep-2026

About Company

  • Pernia’s Pop-Up Shop (“PPUS”) is one of the largest and fastest growing multi-brand luxury omni-channel fashion platform in India in terms of revenue in FY 2025, serving customers in India and abroad.
  • The company’s omni-channel platform includes Experience Centers, the online platforms of PPUS including website, mobile application, other telephonic and digital sales channels and events and exhibitions, among others.
  • The company provides curated selections in luxury fashion, sourced from 1,109 Active Designer Brands as of March 31, 2026, including well-known Designer Brands such as Seema Gujral, Anushree Reddy, Amit Aggarwal, Rohit Gandhi & Rahul Khanna.
  • The Company’s product categories span across womenswear, menswear, and others including jewelry, accessories and kidswear, with a focus on wedding and occasion wear.
  • The company has 14 Experience Centers globally, 12 in India across Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Ahmedabad, Indore, Hyderabad and Surat. Internationally, the company  has one Experience Center each in London, UK and New York, USA.
  • Additionally, through its online platform, the company serves a diverse global customer base from other countries such as Australia, Canada, the Middle East (including United Arab Emirates, Saudi Arabia, Qatar, Kuwait) and South-East Asia (including Singapore).
  • In Fiscal 2026, the Company served 66,713 customers with a total of 95,565 PPUS No. of Orders. The Total PPUS GMV stood at ?721.56 crore in Fiscal 2026, compared with ?588.31 crore in Fiscal 2025, reflecting a growth of 22.65%, and the PPUS AOV was ?75,504.88 in Fiscal 2026 compared with ?56,106.44 in Fiscal 2025, reflecting a growth of 34.57%.
  • The Company intends to expand its presence in geographies with a significant Indian diaspora, including the US, UK and Middle East through its experience centres.
Read More

Strengths

Competitive Strength 

Business Strategies 

  • Expand footprint in key luxury markets
  • Deepen the existing customer base
  • Increase and optimize the product categories and Designer Brand mix
  • Continue to focus on profitability and cost structure

Company Promoters

Company Financials

Period Ended 31 Mar 2026 31 Mar 2025 31 Mar 2024
Assets 829.60 497.05 458.39
Total Income 567.07 494.00 510.03
Profit After Tax -285.40 -188.38 -47.71
EBITDA 30.37 41.99 31.63
NET Worth -52.28 117.50 39.51
Reserves and Surplus -116.40 118.01 39.34
Total Borrowing 371.40 112.79 116.33
Amount in ? Crore

Objects of the Issue

# Issue Objects Est Amt (? Cr.)
1 Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India 371.13
2 Funding towards sales and marketing expenses to be incurred by the Company 138.90
3 General Corporate Purposes  
  Total 510.03

How to Apply

Apply for IPO in few simple steps.

  • Step 01 :

    Once you create your account, Login to InvestoYard.

  • Step 02 :

    Under IPO Section, you will be able to see a list of Ongoing IPOs, where you can click on apply button.

  • Step 03 :

    Add quantity of shares to apply – Maximum 3 bids are allowed (For retail category – max amount Rs.2,00,000/-).

  • Step 04 :

    Enter your UPI ID and you will receive mandate on your UPI App.

  • Step 05 :

    Once you accept the mandate, Application is submitted successful.

  • Applying for an IPO is easier than ever with InvestoYard, in just a few clicks your application is processed. You can bid for any IPO through InvestoYard, the bidding process is simple and hassle free. Every company has a lot size decided & you can buy in multiples of the decided lot.
  • If lot size is 15, then you have to bid for multiples of 15 share like 30,45,60 and so on.
  • The maximum subscription amount for retail investors is 2 lakh.
  • Any bid can be at a desired price or cut off price given by the company.

  • Enter the number of shares you wish to buy, as per the lot size.
  • You can apply at the cut off price set by the company or bid for a desired amount within the price band.
  • Maximum three bids will be accepted.
  • You then need to enter the UPI ID on InvestoYard’s IPO application form.

  • You will immediately get a fund blocked request on your UPI for the submitted IPO application.
  • The funds will be blocked in your bank account until allotment when it is debited.
  • The limit for IPO application is Rs 2 lakh per transaction on UPI.
  • On allotment of the shares, the money will be automatically debited.
  • If the share aren’t allotted the blocked funds will reflect back into your account.

Frequently Asked Questions

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