About Company

• The Company was incorporated as ‘R. K. Swamy Advertising Associates Private Limited’ on February 16, 1973. Subsequently the name of the company was changed to R K Swamy Ltd in 2023. R K Swamy is one of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market research services. The company is ranked 8th in terms of estimated operating revenue among the integrated marketing communications services groups operating in India.
• R K Swamy offers a comprehensive range of services in the following interrelated and complementary business segments i.e. (i) Integrated Marketing Communications, (ii) Customer Data Analytics and Marketing Technology (“Customer Data Analytics and MarTech”) and (iii) Full-Service Market Research. R K Swamy is a data driven integrated marketing services provider and all segments of their business use digital initiatives extensively. Their Integrated Marketing Communications business uses the ‘R K Swamy’ as well as the ‘Hansa’ brands.
• R K Swamy has a diversified client base spread pan-India and across various industries. Its clients are primarily engaged in the following industries, (i) Banking, Financial Services, and Insurance (“BFSI”), (ii) Automotive, and (iii) Fast-Moving Consumer Goods/Consumer Durables/Retail/E-Commerce.
• R K Swamy supports marketing activities of large corporates, state-owned enterprises, leading institutions and marketers, emerging Indian entrepreneurs and businesses since last 50 years.
• The company’s business model continues to evolve around specific marketing and advertising requirements of the clients. The company has catered to over 4,000 client organisations over the years and has served over 380 clients in the six months ended September 30, 2023.
• The company’s marketing and client services network is spread across 12 cities, 12 offices and 12 field locations in India. Additionally, the company has recently set up foreign subsidiaries in Dubai and Bangladesh to serve clients in Middle East, North Africa and South Asia and has started to offer Full-Service Market Research services.
• The company’s Revenue from Operations have grown at a CAGR of 29.85% from ? 173.55 Crore to ? 292.61 Crore between Fiscal 2021 to Fiscal 2023, while the EBITDA Margins have improved from 15.73% to 20.97% and PAT increased from ? 3.08 Crore to ? 31.26 Crore in the same period. For 6 months ended September 2023, the company reported Revenue of   ? 141.10 Crore, EBITDA Margins of 14.71% and PAT of 7.93 Crore.

Strengths

Competitive Strength 

• Integrated marketing services provider serving clients for 50 years;
• 15-year track record in the Data Analytics and Marketing Technology segment, with a proven ability of producing digital content at scale, a leader in the business of market research;
• Well established brands across segments with experienced Promoters and a professional Senior Management;
• Well diversified customer base with long standing relationships;
• Established internal infrastructure for efficient delivery of services.

Business Strategies 

• Deepen existing client relationships, expand client base, while focusing on key sectors;
• Focus on creation of digital content at scale;
• Expanding the presence in domestic and international markets;
• Focus on new initiatives aimed at enhancing the product and service portfolio;
• Continue to focus and invest in talent retention, enhancement, and expansion.

Company Promoters

Company Financials

R K SWAMY Limited's revenue increased by 22.43% and profit after tax (PAT) rose by 62.34% between the financial year ending with March 31, 2023 and March 31, 2022.

Objects of the Issue

1. Funding working capital requirements of our Company;
2. Funding capital expenditure to be incurred by the Company for setting up a digital video content production studio ("DVCP Studio");
3. Funding investment in IT infrastructure development of the company, and the Material Subsidiaries, Hansa Research and Hansa Customer Equity;
4. Funding setting up of new customer experience centres ("CEC") and computer aided telephonic interview centres ("CATI") of the company; and
5. General corporate purposes.