About Company

• Signatureglobal (India) Limited (“Signatureglobal”) was incorporated on March 28, 2000. Signatureglobal is the largest real estate development company in the National Capital Region of Delhi (“Delhi NCR”) focussed on affordable and mid segment housing in terms of units supplied (in the below ? 8 million price category) between 2020 and the 3 months ended March 31, 2023, with a market share of 19%. 
• Signatureglobal has strategically focused on Affordable Housing, segment (below ? 4 million price category) and the Middle-Income Housing (“MH”) segment (between ? 4 million to ? 2.5 million private category) through GoI and state government policies. They have been extensively involved in developing projects specifically the Affordable Housing Policy, 2013 (“AHP”) and the Affordable Plotted Housing Policy or the Deen Dayal Jan Awas Yojana (“DDJAY - APHP”).  
• As of March 31, 2023, they were the largest real estate developer under the AHP in the Gurugram and Sohna region, with a market share of 18% in terms of total supply of units in the period from 2020 to to the 3 months ended March 31, 2023. They were also the largest real estate developer under the DDJAY-APHP in the Gurugram and Sohna region, with a market share of 42%. 
• Since they commenced operations, the company has offered 17,673 units under the AHP, for which they have received 50,886 applications at launch, amounting to an oversubscription of 2.88 times the units on offer.  
• As of March 31, 2023, out of 29 Ongoing Projects with an aggregate Saleable Area of 17.21 msf, 100% in terms of such Saleable Area was located in the Gurugram and Sohna region. 
• As of March 31, 2022, they had completed an aggregate Developable Area of 7.64 msf in their Completed Projects and an additional 1.37 msf in their Ongoing Projects, comprising 11,427 residential units and 932 commercial units, for which they have received occupation certificates. 
• They provide “value homes” with attractive designs and amenities. They proactively seek to enhance the value of their projects by creating a better living environment through the provision of comprehensive community facilities and by engaging renowned architects. 
• Company’s AHP projects are sold exclusively through digital channels, as mandated by the Directorate of Town and Country Planning, Haryana (“DTCP”) and since January 2022, their entire project inventory under the AHP projects is being exclusively sold online. 
• They have an extensive distribution network focussed on the customer segments they target, with 593 channel partners and an inhouse team of 41 employees engaged in direct sales and 100 employees for indirect sales, as of March 31, 2023. 

Strengths

Competitive Strength 

• Largest affordable and mid segment real estate developer in Delhi NCR;
• Well-established brand, strong distribution network and digital marketing capabilities;
• Fast growing with ability to scale up rapidly;
• Ability to provide aspirational lifestyle and amenities at affordable pricing and at strategic locations;
• Standardized product offerings, quick turnaround and end-to-end in-house project execution expertise;
• Positive operating cash flows with low levels of debt;
• Strong focus on sustainable development;
• Experienced Promoters and professional senior management team with marquee investors.

Business Strategies 

• Continue to focus on the affordable and mid segment housing;
• Further consolidate the leadership position in Gurugram, Haryana and expand selectively in micro-markets;
• Focus on growth with cost and price optimization;
• Selectively acquire land to ensure efficient utilization of capital and enter into collaboration agreements to further grow their operations.

Company Promoters

Company Financials

Amount in ? Crore

Objects of the Issue

1. Re-payment or pre-payment, in full or in part, of certain borrowings availed by the Company;
2. Infusion of funds in certain of our Subsidiaries, namely Signatureglobal Homes, Signature Infrabuild, Signatureglobal Developers, and Sternal Buildcon for re-payment or pre-payment, in full or in part, of certain borrowings availed by the Subsidiaries;
3. Inorganic growth through land acquisitions and general corporate purposes.