₹ 351 - ₹ 369
21-Jun-2024 - 25-Jun-2024
₹ 14760.00



21-Jun-2024 - 25-Jun-2024

₹ 351 - ₹ 369

Price Band

₹ 14760.00

Minimum Investment


Bid Lot


  • Face Value - ₹ 2/- Per Share

  • Listing at NSE BSE

  • 127,343 Application Required in Retail for 1 Time.

  • Registrar : KFin Technologies Limited

IPO Details

Fresh Issue of Equity Shares aggregating upto Rs. 200 Cr and Offer for Sale of upto 9,133,454 Equity Shares

Category % Shares/Amount
QIB 50% 7,276,753 Shares Rs.268.51 Cr
HNI 1 5% 727,676 Shares Rs.26.85 Cr @ 1299 Form 1X
HNI 2 10% 1,455,351 Shares Rs.53.70 Cr @ 2599 Form 1X
Retail 35% 5,093,728 Shares Rs.187.96 Cr @ 127343 Form 1X

BRLMs: Axis Capital, ICICI Securities, JM Financial, SBI Capital Markets

Application Require for 1 Time

Retail (Upto 2 Lakh) HNI (2 Lakh to 10 Lakh) HNI (Above 10 Lakh)
127343 Form 1X 1299 Form 1X 2599 Form 1X

IPO Lot Size

Category Lots Shares Amount
Retail (Upto 2 Lakh) 1 40 ₹ 14,760
Retail (Upto 2 Lakh) 13 520 ₹ 191,880
S-HNI (2 Lakh to 10 Lakh) 14 560 ₹ 206,640
S-HNI (2 Lakh to 10 Lakh) 67 2680 ₹ 988,920
B-HNI (Above 10 Lakh) 68 2720 ₹ 1,003,680

IPO Timeline

  • Open Date

  • Close Date

  • Basis of Allotment Date

  • Initiation of Refunds

  • Credit Shares to Demat A/c

  • IPO Listing Date


Subscription as on
25-Jun-2024 17:04

Category Book Size Subscription No. of Times
QIB 2,910,702 ₹ 107.40 Cr. 627,598,200 ₹ 23158.37 Cr. 215.62x
HNI (<10 LAKH) 727,676 ₹ 26.85 Cr. 63,557,640 ₹ 2345.28 Cr. 87.34x
HNI2 (>10 LAKH) 1,455,351 ₹ 53.70 Cr. 199,013,360 ₹ 7343.59 Cr. 136.75x
RETAIL 5,093,728 ₹ 187.96 Cr. 90,909,560 ₹ 3354.56 Cr. 17.85x
Total 10,187,457 981,078,760 96.30x
Category Book Size Subscription No. of Times
QIB 2,910,702 ₹ 107.40 Cr. 627,598,200 ₹ 23158.37 Cr. 215.62x
HNI (<10 LAKH) 727,676 ₹ 26.85 Cr. 63,557,640 ₹ 2345.28 Cr. 87.34x
HNI2 (>10 LAKH) 1,455,351 ₹ 53.70 Cr. 199,013,360 ₹ 7343.59 Cr. 136.75x
RETAIL 5,093,728 ₹ 187.96 Cr. 90,909,560 ₹ 3354.56 Cr. 17.85x
Total 10,187,457 981,078,760 96.30x

*Excluding Anchor

Total No. of Application Approx : ~1956844 (15.37 Appwise)

Disclaimer: The above-mentioned information / data are sourced from the websites of National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) and are subject to change on real time basis. For updated information / data you can visit their respective website. The information / data provided herein above are for information purpose only and provided "AS IS" and "AS AVAILABLE" basis and without warranty, express or implied. We do not guarantee or warrant the accuracy, adequacy or completeness of the information received through the said websites. “We” hold not responsibility of any kind as regard to any discrepancies, errors, omissions, losses or damages. “We” including its affiliates and any of its officers, directors, personnel and employees, shall not liable for any loss, damage of any nature, including but not limited to direct, indirect, punitive, special, exemplary, consequential, as also any loss of profit in any way arising from the use of information / data received through the said websites. The recipient alone shall be fully responsible / are liable for any decision taken on the basis of such information / data. All recipients should before acting upon the said information make their own investigation, seek appropriate professional advice.

About Company

  • Stanley Lifestyles (“Stanley”) was initially formed as a partnership firm on February 1, 2007. Stanley is a super-premium and luxury furniture brand in India and among the few home-grown super-premium and luxury consumer brands in India operating at scale in terms of manufacturing as well as retail operations. They are the 4th largest player in the home furniture segment in India in terms of revenue in Fiscal 2023. They have the distinction of being among the first few Indian companies to venture into the super-premium and luxury furniture segment and one of the few Indian companies present across various price points, i.e., super-premium, luxury and ultra-luxury segment, through their various brands.
  • Company’s retail furniture products under the “Stanley” brand. Over the years, they have developed brand recognition and customer loyalty through their quality products, as well as targeted marketing strategies and advertisement campaigns such as “Beautiful Living”, “Design Glamour”, “Luxury Unlimited” and “Bed of Dreams”.
  • Stanley is the only super-premium and luxury Indian brand that provide a wide range of home solutions offerings, such as sofas, armchairs, kitchen cabinets, beds, mattresses and pillows, amongst others.
  • Stanley is primarily engaged in the design, production and sale of seating products majority of which can be customized in various configurations such as 4-seater or 3-seater sofas, leg options and upholstery options such as Scandinavia Max, Euro Nappa / Tuscana Nova Cashmere / Poach Molba.
  • They retail their furniture products primarily through the 3 store formats: Stanley Level Next targets customers in the ultra-luxury home solution price points. Stanley Boutique targets customers in the luxury category price points and Sofas & More by Stanley targets customers in the super premium price points.
  • As of January 30, 2024, their retail presence in India was 4 times the size of their nearest competitor in the luxury/super-premium furniture industry.
  • As of December 31, 2023, they operated 38 “company owned and company operated” (“COCO”) stores all located in the major metro-cities of Bengaluru, Chennai, New Delhi, Mumbai and Hyderabad, all operated by their Subsidiaries and 24 “franchisee-owned and franchisee-operated” (“FOFO”) stores in 21 cities across 11 States and Union Territories in India.
  • The company operates 2 manufacturing facilities located at Electronic City, Bengaluru (Karnataka) and Bommasandra Jigani Link Road, Bengaluru (Karnataka).
  • As of December 31, 2023, Stanley offered their customers an opportunity to select products across multiple catalogues, designs, configurations and SKUs with options offered in 10 different types and over 300 colours of leathers and fabrics that can be used in various combinations.
Read More


Competitive Strength 

  • Largest and the fastest growing brand in the luxury/super-premium furniture segment ;

  • Comprehensive home solutions provider with offerings across categories and price points;
  • Pan-India presence with strategically located stores;
  • Focus on design-led innovation;
  • Vertically integrated manufacturer with skilled craftmanship capabilities;
  • Efficient business model with track record of delivering financial growth;
  • Promoter-led company with experienced professional and senior management team.

 Business Strategies 

  • Continue to expand the retail presence within India and abroad by leveraging the “Stanley” brand appeal;

  • Continue to increase brand awareness;
  • To evaluate and increase the presence in the B2B segment as well as enter into distribution arrangements;
  • Further expand the product portfolio;
  • To enter and expand into additional segments;
  • Leverage technology to enhance customer experience and grow the operations.

Company Promoters

Sunil Suresh is the Managing Director of the company. Shubha Sunil is the Whole Time Director of the company. Vishal Verma is a Non-Executive Nominee Director of the company. Girish Shrikrishna Nadkarni is an Independent Director of the company. Ramanujam Venkat Raghavan is an Independent Director of the company. Anusha Shetty is an Independent Director of the company. Pradeep Kumar Mishra is the Group Chief Financial Officer of the company. Akash Shetty is the Company Secretary and Compl

Company Financials

Stanley Lifestyles Limited's revenue increased by 42.94% and profit after tax (PAT) rose by 50.64% between the financial year ending with March 31, 2023 and March 31, 2022.

Period Ended 31 Dec 2023 31 Mar 2023 31 Mar 2022 31 Mar 2021
Assets 581.54 458.19 422.15 346.52
Revenue 322.29 425.62 297.76 201.71
Profit After Tax 18.70 34.98 23.22 1.92
Net Worth 237.21 216.50 199.76 182.93
Reserves and Surplus 225.83 207.88 191.31 174.96
Total Borrowing 30.90 9.37 6.09 0.25
Amount in ? Crore

Objects of the Issue

The company proposes to utilize the Net Proceeds towards the funding of the following objects:

  1. Expenditure for opening new stores under the formats of "Stanley Level Next", "Stanley Boutique" and "Sofas & More by Stanley" ("New Stores");
  2. Expenditure for opening anchor stores ("Anchor Stores");
  3. Expenditure for the renovation of existing stores under the formats of "Stanley Level Next", "Stanley Boutique" and "Sofas & More by Stanley" ("Existing Stores");
  4. Funding the capital expenditure requirements for purchasing new machinery and equipment by the company and Material Subsidiary, SOSL; and
  5. General corporate purposes.

How to Apply

Apply for IPO in few simple steps.

  • Step 01 :

    Once you create your account, Login to InvestoYard.

  • Step 02 :

    Under IPO Section, you will be able to see a list of Ongoing IPOs, where you can click on apply button.

  • Step 03 :

    Add quantity of shares to apply – Maximum 3 bids are allowed (For retail category – max amount Rs.2,00,000/-).

  • Step 04 :

    Enter your UPI ID and you will receive mandate on your UPI App.

  • Step 05 :

    Once you accept the mandate, Application is submitted successful.

  • Applying for an IPO is easier than ever with InvestoYard, in just a few clicks your application is processed. You can bid for any IPO through InvestoYard, the bidding process is simple and hassle free. Every company has a lot size decided & you can buy in multiples of the decided lot.
  • If lot size is 15, then you have to bid for multiples of 15 share like 30,45,60 and so on.
  • The maximum subscription amount for retail investors is 2 lakh.
  • Any bid can be at a desired price or cut off price given by the company.

  • Enter the number of shares you wish to buy, as per the lot size.
  • You can apply at the cut off price set by the company or bid for a desired amount within the price band.
  • Maximum three bids will be accepted.
  • You then need to enter the UPI ID on InvestoYard’s IPO application form.

  • You will immediately get a fund blocked request on your UPI for the submitted IPO application.
  • The funds will be blocked in your bank account until allotment when it is debited.
  • The limit for IPO application is Rs 2 lakh per transaction on UPI.
  • On allotment of the shares, the money will be automatically debited.
  • If the share aren’t allotted the blocked funds will reflect back into your account.

Frequently Asked Questions

Check Allotment